Built a LinkedIn Profile that doesn’t seem to be “working” for your job search?
You might not be drawing enough traffic to it.
Years ago, I realized that applying Search Engine Optimization (SEO) techniques on my Profile attracted more traffic. Applying my knowledge of web SEO and database optimization, I was able to draw a sizable audience on LinkedIn, with just a few tweaks based on what I noticed in the site’s search algorithms.
The good news? I’ve figured this out so YOU don’t have to — and it’s not as difficult as it sounds.(more…)
Not sure why LinkedIn isn’t working for your job search?
If so, you’ll need to check out these strategies used by successful job hunters:
Part 1: Build More Connections
Part 2: Set Your Groups Strategy
Part 3: Analyze Your Competition
Part 4: Boost Your Profile’s Searchability
Here’s the last, critical step in getting results from LinkedIn:
5 – You DO need to use LinkedIn for follow-up.
Applying to an online posting (on LinkedIn or elsewhere) is no longer a good idea without some form of follow-up.
If you have any way of finding out the company name, great. If you have any method of getting the hiring manager’s name, excellent!
To access this information, comb through a list of employees at the target company (perform a Company Search on LinkedIn, of course). Identify the most likely person there who would hire you (usually 1 or 2 levels above your ideal job).
Next, read the company’s press and look at what’s going on in the industry. Your mission is to determine their pain points. Why do they need to hire you? What’s happening in this company that requires your expertise?
Then, use the contact name you identified to reach out. Send an email, LinkedIn InMail, or even an FedEx overnight letter. Explain that you applied online and want to follow up, or better yet, explain how you’ve identified the key areas of need at this company, and how you can help.
Whether you’re doing this in reply to an online job announcement, or just looking at likely employers to pursue, the process is the same. See how much more personal and focused you can be with this approach?
In short, if you’re still wondering if you missed the LinkedIn train to job search success, the answer is yes.
Now go out and sharpen your approach with these extra steps to get more employer attention!
Need a competitive edge in your job search?
As an award-winning executive resume writer, I create branded, powerful resumes and LinkedIn Profiles that position you as the #1 candidate – PLUS arm you with the job search tools that will get you hired faster.
My clients win interviews at Fortune 500 firms including Citibank, Google, Disney, and Pfizer, plus niche companies, start-ups, and emerging industry leaders.
Get in touch with me to experience the outstanding results my expertise can bring to your transition.
– Laura Smith-Proulx, CCMC, CPRW, CPBA, TCCS, COPNS, CIC
Cautiously readying your LinkedIn Profile for an executive job search?
You’ll need to consider LinkedIn strategies that differ substantially from those used by mid-career professionals.
For example, many executives choose to limit the information they distribute on LinkedIn, due to company confidentiality or other reasons. Executives are also approached more often than other users on LinkedIn, either as a potential employer or by a recruiter piqued by their qualifications.
This activity can call for a more toned-down presence on the site – while still conveying a strong leadership message.
Consider implementing these changes to cultivate a powerful, yet discreet LinkedIn presence supporting your strategically planned executive job search: (more…)
Among the World’s Top Credentialed Resume & LinkedIn Experts
“As In-House Counsel for a Fortune 1000 Company, I retained Laura to revamp my resume. As a result of her attention to detail, Laura was able to grasp complex topics quickly… and highlight my broad skill set, with a product worthy of my past accomplishments.
I highly recommend Laura to all others who want to get on the fast track to success!”
— Kirk D., General Counsel
Worldwide Reputation for Excellence in Resume Writing
Get hired faster for an executive or Board seat with an expertly branded, keyword-rich Resume and LinkedIn Profile, plus insider tips to access the hidden job market.
I guarantee you'll benefit from the competitive edge I create in your job hunt. I specialize in RESULTS!
Executive Resume Writing Sample: CEO & Board Advisor
MORE Resume & Job Search Tips
Global Resume Contest Winner: CMO Resume Example
“Laura’s work is exceptional… providing a highly valuable service that gets results! She is a master at professionally capturing career experience with both speed and precision into a product that makes a difference. PLUS, she knows exactly the techniques to fully leverage LinkedIn and keyword SEO.
I highly recommend Laura’s professional services.”
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