That’s an interesting question… and one I hear frequently, since my executive resume writing fees reflect this core difference.

For one, presentation figures very prominently into an executive resume. When I create a document that suffices for an IT professional, for example, the format is direct and clean. A CIO resume, on the other hand, will contain an understated, crisp portrayal that likely uses a more elegant font.

Look at executive resume samples and you’ll see that the top half of the first page uses an inverted-pyramid style reminiscent of journalistic techniques. This means that the most pertinent information is placed squarely front and center, with other relevant data shown in cascading form down the page.

Another key component of an executive resume that stands out is the personal leadership brand. If you’re not sure what branding is, check out Tom Peter’s book to see what the hubbub is all about.

An expertly branded resume differentiates candidates from not only each other, but brings forth true strengths and substantiates them for the reader. One without the other–in other words, achievements without branding–leaves the presentation lacking.

Last of all, compelling and persuasive executive resume writing demands and demonstrates extraordinary business knowledge on the part of both the writer and the candidate. The writer effectively draws out the brand, business acumen, and wraps all of this in what I call a resume strategy, meaning that each word is chosen for purpose and placement.

The candidate, of course, must be able to collaborate fully with the writer to provide and review the content for accuracy within a business context.