Tossing your hat into the ring for a fresh new job?

What should your resume look like in 2020?

Chief Marketing Officer Resume Sample

Your 2020 resume requires a well-thought out strategy to catch an employer’s eye and position you as the TOP candidate for the job.

Like this award-winning Chief Marketing Officer resume, a bold look and ATS-relevant writing strategy will both help get your resume noticed among the competition in 2020.

According to Hannah Morgan of Career Sherpa in What Does a Modern Resume Look Like, you’ll need to put relevant information in the RIGHT places to guide the reader.


Here’s what’s your resume should look like in 2020 – and what it needs to convey your value as the RIGHT candidate:


1 – Your resume needs metrics in 2020.


In 2020, you can no longer list your job descriptions and call it a day.

Instead, you’ll need to capture quantifiable proof of performance in dollars, percentages, or other figures. By displaying context and metrics, your resume will reflect your value proposition as a top candidate for the 2020 job market!

First, make a list of top career wins, such as major contracts, large initiatives, productivity improvements, or cost savings.

Next, put figures in each of your success stories, such as profit gains or improvements in market share. Your 2020 resume should contain succinct sentences that demonstrate results, as in these examples:

Expanded revenue 45% by opening APAC and European markets, using compelling marketing campaigns against established competitors.

Captured $40M in savings with efficiency projects identifying security, automation, and systems improvements.


2 – Your resume should employ a dash of color in 2020.


 Healthcare Executive Resume Sample by Award-Winning Resume WriterThe most powerful resumes of 2020 selectively use color to distinguish core personal brand elements.

As an example, this Healthcare CEO and COO resume uses a single deep-blue tone to set off important blocks of information, coupled with shades of gray and some gold for contrast.

Straightforward in design, it allows for simple navigation through a highly technical career.

Not sure where to use color? Start by changing one facet of the resume, such as your headings, for a fresh look.


3 – Your resume should use a storytelling approach in 2020.


An impressive 2020 resume should provide a glimpse into your personality and work ethic. To truly express your value, you’ll need to take a hard look at your career wins, and answer the following:

  • What results have you achieved that are considered above and beyond expectations?
  • What do you consistently accomplish at each job that shows a pattern of leadership? These might be turnarounds, cost-saving initiatives, or ideas for business development.
  • How did you attain these results? What models or steps did you create that are unique in your industry or company?
  • What type of feedback do you receive on the quality of your work?

Use your answers to build a picture of each career success, including the context of your achievements and the actions you took, such as these examples:

Built 187% average sales record by consulting with decision-makers and overcoming objections with personal customer references.

Turned around troubled healthcare account and landed $2B+ deals using responsive follow-through – displacing Fortune 500 competitors.

Storytelling in your 2020 resume is one of the most powerful ways to demonstrate leadership skills!


4 – Your resume will benefit from headlines in 2020.


Just like headlines in a brand campaign, you can condense your message of value – saving valuable space and quickly driving home your point.

Chief revenue officer resumeIn 2020, your resume deserves the attention-getting impact shown in this Chief Revenue Officer resume, with headlines conveying a record of growth and customer retention:

Shattered Growth Records at AT&T By Closing Gaps Between Vision & Execution

Generated #1 Revenue & Customer Churn Metrics for 16 Straight Quarters

What should your resume look like in 2020? A story that conveys what you’ve consistently done in each job – and a headline is the perfect way to emphasize these stories. 

Summarize the skills enabling you to get stronger results than your peers or the specific wins from a group of jobs.

Now, shorten these thoughts into a concise line stating your value – and you’ll have the right formula for a persuasive headline.


5 – Your resume needs keywords to pass ATS systems in 2020.


What else is important for your resume in 2020? You must appease BOTH the human reader and Applicant Tracking Software (ATS) systems with keywords matching your desired jobs.

To do this, gather several job postings that interest you, then extract each skill you possess from the descriptions (such as Budget Management, Sales Strategy, IT Operations, Prospecting, or Team Building). Aim for at least 30 skills, particularly those you see repeated for each job.

Add keywords by blending them into your job descriptions and achievement bullets to help draw attention (and an ATS match).


6 – In 2020, your resume can benefit from a chart.


If you’ve never used a visual element in your resume, you’re not alone. However, 2020 is the perfect time to upgrade your resume presentation.

VP Business Development Sample Resume by Laura Smith-ProulxA chart is one of the best ways to show your achievements, particularly if you led a long-term growth trend or saved costs at work.

By supplying a picture instead of dense blocks of text, your resume will showcase valuable data.

As an example, this Business Development resume employs a growth performance chart to show multi-category revenue wins, allowing the reader to quickly skim for more detail. This tutorial on charts in Microsoft Word can give you a quick-start lesson.

NOTE:  You’ll want to put the chart “in front” of text that conveys the same data, enabling ATS systems to pick it up.


7 – In 2020, your resume can use custom headings.


Wondering what else your resume should look like in 2020? Don’t forget the often-ignored section headings.

You can custom-design these headings to represent your OWN brand. For example, sales wins could be shown under “Sales & Market Share Results.” If you lack formal education, you can still include an Education section titled “Professional Development and Training.” The idea is to explain your value-add with these descriptions.

If you are applying to online postings, however, submit a resume with standard headings (which lets the ATS parse them correctly), then follow up by sending your innovative resume version to a hiring manager.


So what should your resume look like in 2020?

A compelling, powerful tool complete with strong content and undeniable value to employers.


Read more about resume trends:

Branding Headlines for Your Resume

Do You Need a Chart on Your Executive Resume?

How to Write a Great Executive Resume – Fast