Compelling employers to pick up the phone requires a much stronger brand message!
If you haven’t focused on your ROI – the benefit companies get when hiring you – your search can go on indefinitely.
You might believe that recruiters or HR managers will “get” this message from reading about your past jobs or span of authority – but guess what?
With plenty of resumes to review, most hiring authorities won’t take the time to connect the dots in your background.
Therefore, if you’ve made a significant difference at past employers, but your resume doesn’t provide this evidence, you’ll lose your shot at winning an interview (while employers hire your competition instead).
Consider adding quantifiable measures of your performance to reinforce your personal brand message on your resume, as shown in these tips.
1 – Comparisons to Others.
Do you wear many hats at your current job? Employees who can perform more than one job simultaneously are often credited with generating increases in the bottom line.
On your resume, you’ll be able to show the savings gained by helping your employer avoid the need to hire or train an additional staff member, as in these examples:
Cut 34% from training budget by assuming new project leadership role for Global Standards initiative.
Eliminated need to hire new team members by performing dual roles in operations and sales, with estimated $80K annual savings.
ROI can also be demonstrated by comparing your work to others on your team, or to a predecessor who held the same role prior to your tenure.
You may be more efficient or better able to understand customer needs – saving your employer additional effort (such as multiple sales calls or additional work on technical problems) – than your counterparts.
If so, put this savings into a dollar figure by calculating the cost of rework for use on your resume.
2 – Revenue and Profit Improvement.
Will anything get an employer’s attention faster than telling them you’ll bring sizeable profits? Not likely.
However, unless you’re in a sales role (or another revenue-specific job), you might find this exercise difficult. After all, how does a Project Manager or Operations Director make money for the company?
The secret to pulling out a revenue or profit figure (when your job isn’t tied directly to money) is to look higher in the company for the impact of your work.
This means taking into account the value of the project to your employer (such as for a new service line creating revenue opportunities), or the impact of the new equipment you implemented (perhaps improving production and fulfilling more orders).
As in this example, your work on part of a larger effort can be conveyed by stating the impact of the entire project:
Played key role in $23M project slated to improve operational efficiency, with 45% reduction in call center hold times and expected $7M annual savings.
If your job involves technology, consider the monetary value of the improvements gained with a new solution you implemented.
Once you put the emphasis on your work at a company or department level, the revenue or profit equation can make sense. Of course, you’ll need to share the credit for creating more $$$ with your team or colleagues, but it’s an important measure of your benefit to a new employer.
3 – Cost Containment.
Cost savings are a high-priority area for many companies, especially those in industries directly affected by the economic downturn.
Of course, showing your impact on expenses is easy if you’re the one negotiating new vendor contracts or preparing a budget.
Even if your responsibilities don’t seem related to costs, think about your ability to produce work faster or with less resources – then add the costs associated with this acceleration into your resume.
For example, an office manager who arranges shifts to cover the phone (without hiring an additional employee) is directly saving significant payroll and training costs.
An IT Director might be able to point out the projects completed in less time due to a newly acquired software tool, with related opportunity costs allowing the team to take on other projects.
These examples show different ways to state cost savings on your resume:
Saved division nearly $700K with switch to Agile Development methodology.
Reduced marketing spend $35K by using social media to promote company services.
Perhaps you’ve monitored expenses within your team, and figured out ways to generate the same amount of revenue with less overhead.
These figures can be estimated, or specified in percentages of savings, to show your impact on costs.
The bottom line? Your employment automatically comes at a cost to your employer.
If you can demonstrate a substantial ROI over the expense of hiring you, companies will be eager to bring you on board – even with a significant bump in your salary – despite a competitive job market.